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British buyers are getting more savvy to the potential influence of online reviews in their purchasing decisions, according to two pieces of research. A survey by PR agency Weber Shandwick of 1,021 UK consumers found that 26 per cent rated online advocacy as the biggest influence on their buying decisions, above friends and family at 20 This is an ...

Courtesy of Cynthia Leitich Smith, somecomforting thoughts for those of us -- new or not -- whose work is the target of mean-spirited or downright nasty online reviews. Here are my favorites: A lot of interesting, quality work that advances the body of literature generates the most extreme (positive and negative) ...

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