... traditional capital built on both the business and consumer side, a rebrand of any type is a huge gamble. These types of franchises ... styles). A major or even complete sports franchise rebrand is more of a marker for teams that are stuck in a rut, teams ... for misery and embarrassment that is better left buried in the past. Certainly, a rebrand would present new revenue streams as fans scramble ...

... Part 1. Blogging, Before I Got the Bright Idea to Relaunch and Rebrand: What I Did Right. Maybe. Here’s my curse: I’m lucky. Things always ... a curse? Because, when planning (ahem. I use the word loosely) to rebrand and relaunch my site using Wordpress and a professionally designed ... … Part 2. My Blog Relaunch/Rebrand/Redesign: What I Did Wrong. No Doubt About It. Luck was my lady. ...

... and daughter rethought their business. They had never nationally trademarked the Market Street name, and there was a similar business in North Carolina. After consulting with lawyers, they decided to rebrand. They worked with Cindy Gombert, owner of Scottsdale-based Lunabrand Design Group. “The really great thing we found about them was a great relationship between mother and daughter,&# ...

Telefónica to rebrand operations next year Spanish telecoms giant Telefónica will undergo a major rebranding operation next spring, according to reports in local press, with its operations in Spain and Latin America to be unified under the brand 'Movistar', while the rest of its European operations will be unified under the 'O2' brand. As a result of the move, its Spanish IPTV ...

"Enhanced" projects seek to rebrand Canada's tar sands Carrie Tait, Financial Post, Nov. 13 2009--A pair of energy companies in Alberta's oil sands is hoping to distance themselves from an industry many blame for the destruction of northern forests and the creation of toxic tailings ponds. EnCana Corp. and its oil-sands spinoff, Cenovus Energy Inc., have eschewed the terms & ...

The owners of Lord's denied Wednesday that they were considering selling the naming rights to the famous cricket ground. The chief executive of Marylebone Cricket Club (MCC), Keith Bradshaw, said there was "no way" they would rebrand the home of cricket as part of a multi-million-pound redevelopment.

Bluewin TV is to rebrand as Swisscom TV, the Bern-based telco has announced. The three-year old IPTV operation is a relative success with over 200,000 subscribers now signed to the combination of 140 linear channels and an on demand library of around 1,000 titles. It is a client of Microsoft’s Mediaroom middleware. The new name will

... USA in the age of Obama. Locally, many are uncertain if the NPA has a future. The following quote from Mason's story jumped out at me today: “One of the questions everyone legitimately has is, can you revamp and rebrand the NDP?” asked NDP MLA Bob Simpson. In reply to Bob Simpson I say, Sure! Just look at Vision Vancouver. Now, I'm not saying that Vision are the same as the ...

Before you scratch your head and start to wonder what the hell rebranding potatoes has to do with viral and social media, allow me to explain. But only after you’ve watched this video! Click here to view the embedded video. The story of how Frederic the Great turned the ordinary spud from undesirable to something people would break the law for is one of the examples Rory Sutherland, Vice ...

Walt Disney Co's sports complex in central Florida will be renamed in February after its ESPN unit, in a move to strengthen the well-known sports brand's ties with young athletes. Tags: Central Florida, Disney, Disney Sports, Espn, S Sports, Sports Brand, Sports Central, Sports Complex, Ties, Walt Disney, Walt Disney Co, Young Athletes